If you need an ever-faithful, dog-with-a-bone-marketing team… we’re top dogs!

Marketing = Results

How well you market your business and connect with your customers and prospects will influence your success. Whether you're starting a new business or revisiting your existing business strategy, the goal is simple—sniff out new ways to increase revenues, profits, and customers.

A strategic approach to marketing will ensure you reach these goals.

At Stephanie M. Caron Marketing, we are sales, marketing and product marketing experts (and dog lovers). Our senior leaders have over twenty years of experience in both private and public sectors. Our goal is simple—complement your management team. We work along side your people, reviewing your strategic business goals and mapping out a marketing plan designed to help reach or exceed your targets. Whether as an in-house or virtual team member, our focus will always be the same—execute and deliver immediate results.

Let’s get the ball rolling!

The aim of marketing is to know and understand
the customer so well the product or service
fits him and sells itself.

Peter F. Drucker

Services

Strategic Marketing Plan

 | Marketing Communications Plan



Strategic Marketing Plan

Knowing your current business goals and strategies is critical to building a solid marketing plan.

Discovering these key ingredients will influence how we choose the best marketing tactics. We will take the lead by researching and preparing content for discussion with you around these areas:

Strategic business goals review

How has your business done, and where do you want to be? 


Strengths, weaknesses, opportunities and threats (SWOT)

What are your strengths and how can they be leveraged? How do we address areas that can impact your goals?

Messaging and value propositions

Who are you? What do you do? What makes you better?

Market trends and strategies
for your target industry
and buyers.

What’s happening in the industry
and influencing your buyers?

Complete a competitive
landscape review.

What is your competition
up to?

In the end you will have a living document that you can refer to quarterly and refresh as your business or market changes.

…the Internet has turned what
used to be a controlled, one-way message
into a real-time dialogue with millions.

Danielle Sacks

Marketing Communications Plan

Give your bark some bite with a marketing communication plan.

Having a solid, strategic marketing plan in place allows us to outline effective marketing objectives and tactics. These create awareness and demand to support your goals. Marketing tactics include, but are not limited to:

Search Engine Optimization, Search Engine Marketing


Direct Marketing Campaigns – Email and Print 


Target Market List Building & Profiling


Close-Loop Services via Marketing Automation and CRMs


Factsheets

Customer Marketing/References

Event Management

Event Attendance Boosting


Market Research/
Analysis/Reporting

What is Marketing?
Marketing is the science and art of
exploring, creating, and delivering value to
satisfy the needs of a target market.
It pinpoints which segments the company
is capable of serving best and it designs
and promotes the appropriate products and services.

Kotler Marketing Group

Contact Us

Have a question or just curious about how we can help your business grow and succeed?

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What makes content engaging is relevancy.
You need to connect the contact information
with the content information.

Gail Goodman